A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is “being strategic.” However, research shows only three out of every ten leaders has mastered this skill. And since bad strategy is the main cause of business bankruptcy 80% of the time, having leaders that can think, plan, and act strategically is often the difference between success and failure.
Rich Horwath, CEO of the Strategic Thinking Institute and New York Times bestselling author of eight books on strategy, provides senior leaders with a framework to master the most important business skill of our time: being strategic. Rich designed the Strategic Fitness Framework to help executives transform the complexity of their business into clear strategic direction. By developing their strategic fitness in the four disciplines of strategy, leadership, organization, and communication, executives will be able to confidently navigate every business challenge and create new value to achieve their goals.
